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Fashion designer Phillip Lim finally revealed the entirety of his cheap-chic 3.1 Phillip Lim for Target collection on Monday evening,Our dressestmall offer are large variety of Prom Dresses, with a special preview for style editors and auteurs. The presentation, staged in the mass retailer’s Garment District studio, offered a close-up look at the 100-plus pieces that will hit a majority of Target stores nationwide on September 15.

If Monday’s response is any indication of the collection’s expected success, then Mr. Lim may have a hit on his hands. Many guests already had their eyes on specific pieces to scoop up at the collection’s launch event, expected in early September. Lucky magazine’s Elana Fishman counted “too many items” on her own wish list—a paneled, floral-print dress among them.

Part of the collection’s excitement stems from Mr. Lim’s unique approach. While previous Target collaborators have created budget versions reminiscent of but not faithful to their own brands, Mr. Lim chose to render affordable adaptations of his best-sellers.

Eight more national retailers have opened their doors this summer at the Tanger Factory Outlet Center.

“We are delighted that these impressive names have joined our merchandise mix at Tanger Outlets in Ocean City, because we are committed to bringing our community the ultimate shopping experience,” said Amy Norgate, general manager of Tanger. “(The new stores) will appeal to both our year-round residents and the visitor population alike.”

Only one vacant storefront remains at the outlet center, and Norgate said the outlet is close to signing a lease with a major retailer to occupy that space.

Cache opened its doors in mid-July and is a specialty retailer of lifestyle sportswear and dresses for style-conscious women. The store said it offers an “enhanced boutique experience” as well as casual to sophisticated day and evening wear.

“The company is starting to venture out into outlets because normally, Cache is just mall-based stores ... They thought Ocean City would be a great opportunity,” said Cache store manager Dionne Johnson.

“Since we’ve been here, we’ve gotten really great response. ... We’re very well-known in Annapolis and Towson and Columbia and Christiana and King Of Prussia, and a lot of vacationers are from those areas. ... They’re really excited, because there are only four Cache outlet stores in the entire company.”

Brooks Brothers Factory Store offers men’s and women’s apparel and accessories. Brooks Brothers boasts about being the country’s oldest clothing retailer, and the company is known for its high-quality dress shirts and suits.

J. Crew opened at the end of July, and sells men’s and women’s clothing. The company pushes quality, service and innovation, and states that its factory store items feature exclusive designs. The West Ocean City store also carries shoes and accessories.

Gymboree opened next door to J. Crew and features unique clothing for children. Gymboree clothing is designed with quality fabrics and detailed touches, and the company operates more than 160 outlet stores across the country.

Reebok opened in mid-July and is a leading manufacturer of athletic shoes and apparel for men, women and children.
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